“If you think that good design is expensive, you should look at the cost of bad design.”
- Dr. Ralf Speth, CEO Jaguar Land Rover
The three main asks every client requests at the start of a project are:
- Make it good
- Make it cheap
- Make it fast
Our rule is that we can only deliver on two of the three requests at once:
- If it’s good and cheap, it won’t be fast
- If it’s…
