“If you think that good design is expensive, you should look at the cost of bad design.”

- Dr. Ralf Speth, CEO Jaguar Land Rover

The three main asks every client requests at the start of a project are:

  1. Make it good
  2. Make it cheap
  3. Make it fast

Our rule is that we can only deliver on two of the three requests at once:

  1. If it’s good and cheap, it won’t be fast
  2. If it’s…


We're a small Cape Town based design studio born through passion and fixated on progress. We create unique brand experiences on screen and on paper.

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store