Isoflow — The Case Study
Isoflow is a UX and UI design company based in Cape Town, South Africa. To simplify the world through smart and delightful digital products.
Watch the full rebrand below
The Brief –
Isoflow tasked us with a refresh of their existing brand. The task was the elevate their branding so that they weren’t just known as the “red” brand. The circle logo also felt out of date and there was a need to re-look without revolutionising completely.
Concept –
“Make complex simple”
We created a symbolic icon that represents Isoflow’s purposes and process of making the complex simple. The power of the icon is held in its adaptability and expansion to other elements of the branding.
The brand language became a symbolic representation of the simplification process that is at the core of Isoflow’s values. The design system represents the complexity of the industry while remaining consistent and displaying brand values.
Visual language –
The icon became an opportunity to create a dynamic design system that allows for brand expansion with the integration of motion elements.
The grid created from the icon, allowed us to explore a variety of additional icons and symbols to be used across the visual language.
In aiming to make sure Isoflow was not just the “red” brand, we expanded on the colour palette by adding purple.
We created a customised font that is unique to Isoflow’s brand, which could be an identifier for them and promote the concept of the visual language.
Isoflow’s Manifesto —
Picture this — the chaos of everyday life.
Met by an effortless experience.
Removing the unnecessary by
analysing,
understanding,
iterating.
To create seamless experiences,
with designs that consider users first.
Making the overwhelming feel manageable,
the intricate feel familiar,
and boring feel enjoyable.
Let’s make complex simple.
—
Malvah.Studio is a branding and digital design studio with a vision to connect brands to people through culture and craft.
Stay up to date with everything Malvah.Studio